I helped KORE prove which sports sponsorships were actually worth the millions (spoiler: it’s not all Travis and Taylor) for brands and the world’s most influential teams and athletes. And I wrote campaigns for The North Face, GNU Snowboards, Walgreens, and more — helping everyday products earn a permanent place in people’s lives.

I bring that unique mix of strategy and storytelling to brands outside the boardroom. Think founders experimenting with Paleo confections, scaling AIP food brands, running fitness studios out of warehouses, or sourcing coffee beans over Zoom calls from Guatemala to the Netherlands.

The scale may change. The challenge doesn’t: keeping your voice consistent while fueling growth. That’s why I build copy systems that protect your brand’s soul and scale it sustainably.

Throw out the stale so you can restock with crisp and chewy.